As shoppers on the internet are spoiled for choice as they shop, it becomes increasingly important to make the shopping experience as easy and effortless as you can. If customers are faced with a gruelling or confusing shopping experience they may leave their carts completely, and write a negative review which could convince other potential buyers to stay clear of your shop.
From poor quality calls-to-actions to faulty images of your products, these design errors can have devastating consequences for your sales. Fortunately, a majority of them are easily preventable by careful planning.
Utilizing images of low-quality
Everyone doesn’t want to buy a product that doesn’t provide the best quality. It is crucial to use high-quality photos on your ecommerce website. Poor quality images can not only deter customers, but will also damage your brand’s reputation.
There is no Guest Check-out Option
Another mistake that is often made is not providing the option of a guest checkout. This can discourage prospective customers from purchasing on your site. Many customers are reluctant to sign up for an account on an entirely new website, particularly if it requires them to fill in personal details such as their email address. Instead, you should let your customers to sign up via their social media accounts to streamline the process and lessen their privacy concerns.
Another major ecommerce design blunder is having a messy and disorganized menu structure. It’s crucial to establish a clear strategy for how each page on your website will appear, so that the navigation is intuitive and convenient for customers. Make sure that every page is organized according to the type of content on it and makes it easy for visitors to find what they’re looking to find.